On Conversion and Transformation

I'm reading a book for my upcoming summer school class on Evangelism and Discipleship entitled Beginning Well.  It defines the above terms (of conversion and transformation), which honestly, is refreshing because I've heard them in different contexts, but not spoken of as an integrated subject.  Almost halfway through, and I get a sense the message is an important one the Church needs to address:  Do we have a clear understanding in mind (of what occurs at conversion and what should follow) when we intentionally shepherd our "believers" toward authentic and honoring discipleship?